Women form the backbone of rural communities: they fetch water, do the laundry, clean, prepare food and look after their children and cattle. For many women, it is a daily struggle for even a decent livelihood. Of the almost 1.3 billion people that live in India, 800 million live in rural areas. Most women lack an income, already for generations. A sustainable income is especially important for women. Every mother will spend her income on her family, and mostly so on educating her children. The next generation…
Income empowers
Shilpa Mittal Singh, joint MD at Women on Wings: “It’s proven that sustainable income for women contributes to breaking the cycle of poverty. When rural women control additional income, they spend more of it than men do on food, health, clothing and education for their children. That’s why we partner with social businesses that provide employment to rural women. By scaling these enterprises, we co-create extra jobs. Employment for rural women does not only have a positive impact on the household income but also on the influence women have on economic decisions. It changes their position in the family which is highly empowering.”
Every day is Women’s Day
Not just on International Women’s Day but each and every day since 2007 we work on creating a better future for families in rural India by supporting companies that employ rural women. Every day is Women’s Day, simply because it is our reason for being. Over the years, we have empowered 333,400 women in rural India economically. Women who invest their income in the next generation by providing their children education, and healthy & nutritious lives. We believe that education is the key to breaking the cycle of poverty. These women are creating a better future for the next generation, who thanks to their education will be able to make more choices while growing up whereas their mothers had hardly any choice.
Sharing success stories
Get inspired by personal stories of how incomes change a woman living in rural India and their families.
